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Brand Identity System
A North Texas outdoor brand that connects hunting, stewardship, and faith into a unified identity system. Designed to reflect discipline in the hunt and purpose in nature.
Whitetail antler, turkey footprint, and cross integrated into a unified mark.
Defined tone, messaging, and tagline system.
Apparel system for field use and lifestyle wear.
Business cards and brochure layout for outreach.
The identity needed to communicate three core ideas: respect for nature, discipline in hunting, and faith-driven stewardship. Rather than treating these as separate symbols, the system merges them into a single unified visual language.
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Kombu Green
#323d24Silver
#c4bbbcShadow
#7e7060Blackboard
#1c1c1cThe logo combines three symbolic elements: whitetail antlers representing strength and tradition, turkey footprint representing grounding in nature, and a cross representing spiritual foundation.
The logo system includes a primary logo, secondary logo, and standalone mark for flexible brand use.
Primary Logo
Secondary Logo
Logo Mark
Balancing three distinct symbolic elements (the turkey track, antler, and cross) into a single cohesive mark presented a compositional challenge, particularly in maintaining visual clarity without overcrowding.
Achieving proper spacing and hierarchy required careful refinement to ensure each element remained legible while contributing to a unified, intentional silhouette.
The identity system was extended across physical and digital touchpoints to ensure consistency across both field use and community presence.
The tagline reflects the belief that hunting is not only tradition, but responsibility—rooted in discipline, respect, and faith.
This project challenged me to translate abstract values into a cohesive identity system. Every visual decision was grounded in symbolism rather than decoration, ensuring the brand felt intentional and meaningful.